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Our Approach to AdWords Training
Designed for business
Our courses are designed for people with real businesses to run and real products or services to sell.
We know the value of Internet marketing, but we also understand that running a business leaves you with limited time to manage your online campaigns. For this reason, we don't simply teach you AdWords™ - we show you which features work (and which to avoid).
Available for all skill levels
Our Google AdWords™ training courses cater for both novice and advanced business users, either planning their first campaign or looking to improve the performance of their campaigns and website.
Based on real-world experience
Unlike many providers, our training syllabus is based on real-world experience managing £3.2 million in online advertising for 100+ customers in the UK, Europe and USA.
Conducted at your premises
All our courses are full-day events conducted at your premises. We've found that training users at their own premises is the most productive format, and allows us to leave you with a fully-functioning Google AdWords™ campaign to use as a template for the others you'll be building.
Five for the price of one
Having more than 1 member of staff able to run your Google AdWords™ campaigns is a real asset to any business. We'll therefore train up to 5 members of your team for the same price of £459.00.
Support included
From experience, we know that no matter how good the training, you'll still have questions once you start building your own AdWords™ campaigns. Our price therefore includes 90 days unlimited support following your course.
Tools included
We've developed a number of tools to assist with tasks such as
keyword segmentation,
and all our Google AdWords™ training courses include free access to these tools.
Keyword Segmentation Tool
Segmenting keywords into tightly-focussed groups is the first step to achieving high Click-Through Rates (CTR) and a good Quality Score in Google AdWords™. However, segmenting large keyword lists by hand is time consuming and error prone.
Rise Marketing's unique Keyword Segmentation Tool is designed to quickly sort a large list of keywords into multiple smaller lists of closely-related terms. Keywords can then be wrapped using one or more AdWords™ match types, and saved to disk ready for inclusion in your new campaign.
Coverage
Our Google AdWords™ training courses are available in greater London, the Midlands and across the East of England.