https://rise-marketing.co.uk/articles/ RSS Feed of Articles by Rise Marketing UK en-gb Introduction One of the highlights of this years Google I/O has been Amit Singhals keynote address on the future of search. Google is working on three broad aspects... https://rise-marketing.co.uk/articles/the-future-of-google-search 17th May 2013 Search Engine Marketing Introduction The poor use of Broad Match keywords is one of the easiest ways to waste your money on AdWords, and it's not just a problem for novices. Google are changing the rul... https://rise-marketing.co.uk/articles/the-perils-of-broad-match 4th March 2011 Google AdWords Features Introduction It never ceases to amaze us how many Google AdWords customers start spending money without calculating the Return On Investment (ROI) they expect. In this ar... https://rise-marketing.co.uk/articles/do-you-have-money-to-burn 4th March 2011 Search Engine Marketing Introduction It is now accepted wisdom that Google ignores Meta Keywords when spidering your site for natural search, but is the same true when the AdWords spider comes to scan your... https://rise-marketing.co.uk/articles/meta-data-on-landing-pages 3rd March 2011 Ads and Landing Pages Introduction When you're new to Google AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that wri... https://rise-marketing.co.uk/articles/putting-the-ad-into-adwords 2nd March 2011 Ads and Landing Pages