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Recent Articles by Category
Ads and Landing Pages
Meta Data on Landing Pages
Introduction It is now accepted wisdom that Google ignores Meta Keywords when spidering your site for natural search, but is the same true when the AdWords spider ... +More
Putting the Ad into AdWords
Introduction When you're new to Google AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the... +More
Google AdWords Features
The Perils of Broad Match
Introduction The poor use of Broad Match keywords is one of the easiest ways to waste your money on AdWords, and it's not just a problem for novices. Google ar... +More
Search Engine Marketing
The Future of Google Search
Introduction One of the highlights of this year’s Google I/O has been Amit Singhal’s keynote address on the future of search. Google is working on thre... +More
Do you have Money to Burn?
Introduction It never ceases to amaze us how many Google AdWords customers start spending money without calculating the Return On Investment (ROI) they expect. ... +More