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AdWords eLearning Service

eLearning is the ideal option for those without the time to attend a traditional training course or seminar, but who still require one-to-one training with an experienced AdWords professional.

Learn how to undertake keyword research, structure campaigns, write effective ads and all the other techniques necessary to run a profitable AdWords campaign.

How it works

Our eLearning Service uses telephone conferencing, high quality slides and state-of-the-art PC communications technology from our partners at BeamYourScreen.

BeamYourScreen lets you watch your instructor's screen in real-time by joining an eLearning session.

By combining slides with hands-on sessions, we're able to present each of the major features of AdWords, and then demonstrate the practical use of these features while you watch.

What you need

A PC (Windows or Apple) with a minimum screen resolution of 1024x768, and a broadband Internet connection.

Optionally, Microsoft Office. We also use Excel spreadsheets to help you calculate your online conversion metrics.

BeamYourScreen uses the latest 128-Bit SSL encryption, and all our eLearning sessions are completely secure.

Availability and experience

Our eLearning Service is available within the UK for both beginners, and those already running an AdWords account.

Simply indicate your level of experience when contacting us.

Course materials

In addition to online slides and live demonstrations, we provide a complete set of downloadable handouts (for taking notes), plus working Excel spreadsheets.

Course options

Our eAdWords course covers all the major components of Google's system and takes 4-5 hours. Topics include:-

  • Google's network and advertising programmes;
  • Key concepts in AdWords;
  • AdWords Tiered Account Model (TAM);
  • Defining your business and advertising criteria;
  • Keyword discovery and mining;
  • Building profitable AdWords campaigns;
  • AdWords campaign optimisation;
  • Developing effective ads and landing pages;
  • Associated Google services;

eAdWords+ adds modern website optimisation techniques, allowing you to combine these with your AdWords campaign.

This option adds 60-90 minutes to the course, and includes:-

  • Modern Search Engine Optimisation (SEO) techniques;
  • Building community with Social Media Optimisation (SMO);
  • Online marketing and promotion.

Account review option

If you already have an AdWords account, we can review this for you in advance and tailor the course to your campaigns.

Prices and participants

Our prices include up to 3 participants per course.

 Course Duration Participants Price
 eAdWords 4-5 hrs 1-3 £168.75 
 eAdWords+ 6 hrs 1-3 £225.00 
 Account Review Option N/A N/A £37.50 

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